AAIC 2026: Where Alzheimer’s Prevention, Treatment, and Diagnosis Stand Now
The Alzheimer’s Association International Conference (AAIC) 2026 offered one of the clearest snapshots yet of a field moving on three fronts at once: preventing decline through lifestyle, altering the disease course with drugs, and diagnosing pathology from a simple blood draw. For our group — with its long-standing interest in brain health, cognitive-decline biomarkers, and […]
What drives consumer choices? Our latest Neuromarketing study reveals.
We are pleased to announce that a new research article from our lab has been published in Corporate Communications: An International Journal. The study investigates how different types of price discounts influence consumers’ purchase intentions using eye tracking (ET) and electroencephalography (EEG) in a realistic supermarket simulation. 🧠 What We Did To replicate a true […]
