What drives consumer choices? Our latest Neuromarketing study reveals.
We are pleased to announce that a new research article from our lab has been published in Corporate Communications: An International Journal. The study investigates how different types of price discounts influence consumers’ purchase intentions using eye tracking (ET) and electroencephalography (EEG) in a realistic supermarket simulation. 🧠What We Did To replicate a true […]
BHV presents two papers at the 25th International Conference on Digital Signal Processing (DSP 2025)
EEG for Art and Marketing – Two Paths to Understanding Human Preference Our research group presented two papers that explore the intersection of electroencephalography (EEG) signal analysis, user preferences, and machine learning at the 25th International Conference on Digital Signal Processing (DSP 2025). Both studies aim to deepen our understanding of human preferences through brain […]
EEG as a Scalable Tool for Early Detection of Alzheimer’s Disease
We have published a significant study in the Journal of Dementia and Alzheimer’s Disease, demonstrating the potential of electroencephalography (EEG) to reliably track changes across the Alzheimer’s disease (AD) spectrum. Our findings suggest that analyzing brain activity through EEG-based connectivity patterns could provide a cost-effective and noninvasive method for earlier diagnosis and intervention in AD. […]
